Social Media has come up with many features for effective networking. The recently launched feature of live streaming has attracted lot of fame in a very few time span. Online markets are using this feature to yield better response for their brands & increase their audience engagement.
Majority of individuals spend most of their time on social media, many of them prefer videos over scripted data or blogs. Live videos are more rich in content, people converse regarding a specific topic instead of searching through random data. Marketers are targeting to leverage the live streaming feature to lift up the brand exposure & connect through wider audience. Live streaming has already grabbed the social media, lets see how marketers can benefit with this feature.
1. Scale up online ranking
Visual data is more compelling as compared to the documented one. By implementing live streaming with your marketing strategy will scale up your market position. Live video drives more audience to your brand than any other medium does. As audience engagement gets wider, eventually it results in increase of followers.The flow of viewers regulates the conversion rate & strengthen your rank in the market
2. Q&A, demo, interaction & training
Conducting training sessions for avid learners, will help you reach your audience in an effective way. The benefit of organizing such kind of sessions, audience finds it easy to connect with your brand & understand the purpose behind every new launch. It is always a great idea to educate your viewers with all the things your brand is about to come up with & present what makes you stand out as compared to others in the market. Your potential customers will surely turn up to recommend the changes your brand needs to make in order to deal with the competitive market. At the end, customer’s choice is what your brand needs to go through & develop a more efficient product for them.
3. Recommendation & Feedback session
Organizing feedback sessions in order to let your audience speak about their experience with your product/service will help you create a better engagement. Conducting such sessions will show your audience that you really care about their experience & response. Ask about the drawbacks your audience had to face & acknowledge their feedback so as to study on the improvisations you need to make.
4. Live Event Reporting
Audience is quite excited about the upcoming activity there brand is coming up with. Whenever its a huge occasion to represent your brand with all other competitive brands, do include your audience with you in that moment. They are equally excited about the special events & wish to have a glance of what is exactly happening on the venue. With this, you not only satisfy your potential customers but also let them feel attached to your brand.
5. Analytics (ROI) Tracking
Once a live video is ended, it is left with lots of response in the form of reactions & comments. Such kind of recorded response is of great use for performance tracking & study about your viewer’s choice. The services you provide, the performance of your products & project branding, all these things need lots of investment & efforts. Whenever you use the live streaming feature, it not only connects you with your audience, but also let you track the performance in a more predominant way. The data gathered after the live streaming, the numbers, graphs & audience behavior will extract a great quality of content for you.
Live streaming is a high potential feature, which help your audience to connect & collaborate with your brand from wherever they are. It is always beneficial to have a direct conversation with your audience than forwarding pre-recording videos. In coming years, lot of changes will add value to the live streaming feature & marketeers will be able to extract more an more value from it.